“The creation of CO2COA is an inventive example of how we partner with technology innovators, like Perfect Day, to bring great new offerings to our consumers,” he said. When compared to the other products in Mars’ portfolio, CO2COA has about one-third of the greenhouse gas impact from the company’s Dove Milk Chocolate bar production, said Mr. Perfect Day has partnered with a variety of companies that have made the switch to animal-free products, including Betterland Cow-Free Milk, Strive Nutrition’s milk alternatives and Brave Robot’s ice cream.Ī lifecycle assessment conducted in April 2021 found that Perfect Day’s production methods emit up to 91% to 97% less greenhouse gas emissions and 96% to 99% less blue water consumption when compared to whey protein found in traditional milk. “At Mars, we bring our consumer-passion to innovation, developing on-trend innovations that support a world where both people and the planet thrive,” said Chris Rowe, global vice president of research and development at Mars Wrigley.
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